Championing Community Businesses Through Local Discounts

My VIP Card Limited is a multi-award winning discount card and employee benefit scheme that helps people to shop local, support their high street, save money and receive local discounts.

Founded in 2017 by Maddy Alexander-Grout after she suffered from postnatal anxiety and psychosis after the birth of her first child Ben,

Maddy wanted to repay the community that had helped her to get better and enjoy life again

My VIP Card

My VIP Card soon became a hit with the residents of Hampshire and when Maddy was made redundant from her corporate job in HR she decided to combine her passion for shopping local with her corporate background to launch the scheme as an employee and member benefit.

In December 2019 Maddy decided to franchise My VIP Card and My VIP Rewards, so that she could help people to shop local UK wide.

Now with over 4,500 ways to save money and growing every day My VIP Card are proud to be the fastest growing local discounts scheme in the UK!

We now have an app available for download in the Apple and Google Play stores , and we also do a special card for Key Workers!


Franchise and Affiliate Opportunities

Are you dreading going back to work after maternity leave? Sick of the corporate rate race? Love shopping local and saving money?

Run your own My VIP Card Business! This is a mega exciting opportunity to do something fun, different and make some great money!

My VIP Card Franchises are available for an investment of £5,995 (payment plans available) with an optional bolt on of My VIP Rewards at 2k

If you cant afford the investment right now we do have an affiliate scheme where you can still earn some money for helping us to grow

Please email for a franchise or affiliate pack



Get access to the full package with both national and local discounts, and upgrade with a Gym discount only if you need it!


Use your card just a couple of times to make your money back plus more! Our card holders save on average £40 – £100 a month!


You can buy as an individual or for your team as an employee benefit.


Over 4,000 national rewards, cashback and attraction tickets & up to 40% off Cinema trips.

“We have saved so much and tried new places we hadn’t even heard of! We have a list of places we want to try as a family and couple! Fab card!”



“Only had my card for about 2 months and it’s paid for itself twice over already!
Great concept and great local savings… highly recommend (and not just for Mummys)”



“Only had my card a few hours and it’s already saved me money!! Can’t wait to see where else I can get discounts. Thank you so much.”



“Couldn’t be happier with my local discounts card. Such a variety of uses. Coffee for me, play dates for mini-me and so many other uses that will come in handy over the year. Will recommend to everyone who loves saving money.”



“One of the best things I have brought! Arrived quickly and the discounts are amazing. Will be recommending to everyone I know.”



“What’s not to love. A card which gives you discounts on everyday places I’d be visiting anyway.”




When you purchase My VIP Card Premium you get access to My VIP Rewards which gets you over 4000 national benefits such as discounted high street store cards, cashback when shopping online, discounted days out at national theme parks like Alton Towers and Chessington as well as up to 40% off at cinemas like Odeon, Showcase and Vue and local discounts.

View a list of typical national rewards and local discounts on the home page.

To see how it works watch our video…