My VIP Card are the UK's largest loyalty scheme, Supporting over 2k small businesses so that you can save money locally and when you travel around the UK.
Founded by Maddy Alexander-Grout in 2017 My VIP Card was a pioneer in helping to create the Shop Local Movement.
Maddy suffered with mental health difficulties after the birth of her son and set up the UK Parenting Forum to help other parents in a similar situation, she realised that going out helped her mental health hugely and the more she spoke with small business owners she realised there was a huge need to do something to connect communities, helping people to support local businesses and save money at the same time.
Starting in Southampton My VIP Card soon grew to cover Hampshire and now in 2021 My VIP Card have territories in all major cities across the UK.
Since 2017 My VIP Card have won 15 awards including the Mpower Community Award, High Growth at The Successful Women Awards, Entrepreneurial Spirit at the Great British Entrepreneur awards, Hampshire Womens Business of the Year , Theo Pahitis SBS and were named one of Small Business Saturdays Small Biz 100 this year.
My VIP Card have also been featured on BBC Radio, In The Guardian , The Telegraph , The Daily Mirror and on various industry podcasts.
My VIP Rewards was launched in 2018 offering employee benefits to the SME Market to help small businesses to reward and retain employees and members.
Maddy is hugely passionate about helping businesses as a whole and throughout the last year with large retail giants such as Arcadia and Thomas Cook closing their doors she wanted to help the high street as a whole.

A word from Maddy….

“All businesses need to fight to stay afloat at the moment, its not just the small businesses that are struggling, people forget that high street businesses are often run as franchises, and they need support too which is why we offer savings to support the retail and hospitality sector as a whole. We don’t promote the national chains in the same way we do local, local will always be where my heart lies but times are challenging and to keep the high street alive we need to take steps to help”

My VIP Card have changed our business model to help as many people to support local as possible without financial barrier. We want small businesses to benefit from our membership and we do all that we can to support them.

Our card holders save an average of £40 a month , some lots more! So get involved today and start saving whist supporting small businesses!