About Us

Championing Community Businesses Through Local Discounts

My VIP Card Limited is a multi-award winning discount card and employee benefit scheme that helps people to shop local, support their high street and save money,

Founded in 2018 by Maddy Alexander-Grout after she suffered from postnatal anxiety and psychosis after the birth of her first child Ben, Maddy was housebound after Ben was born, she was too scared to go out in case something happened to her little boy.

After getting some help Maddy found a group of wonderful mums who understood the pressures of being a new mum and she started to connect with her community a bit more, she quickly realised that she felt better being out of the house but it was all so expensive constantly getting coffee and going to soft play so Maddy started to arrange discounts for her and her mummy friends.

Maddy set up the South Coast’s largest parenting forum “The Southampton Parenting Forum” to help new parents connect and stay on top of their mental health.

Then one sleepless night when she was up with Ben she had the idea to create a discount card that helps people to connect with their community like she had done.

Starting with 80 discounts Maddy made her mark on Hampshire selling My VIP Card to local mums, it quickly became something that appealed to the mass market.

My VIP Card soon became a hit with the residents of Hampshire and when Maddy was made redundant from her corporate job in HR she decided to combine her passion for shopping local with her corporate background to launch the scheme as an employee and member benefit.

Now with over 4,500 ways to save money and growing every day My VIP Card are proud to be the fastest growing local discounts scheme in the UK!

Maddy’s aim is to franchise and for local discounts to be available across the UK by the end of 2020.

My VIP Card is a way for businesses to shout about what they do without spending any money and is a great way for employers to reward, retain and recognise their employees.

We offer free advertising for businesses across the UK! Just sign up to join the VIP revolution!

Our app is due to launch in January 2020! Watch this space for even more ways to shop local and support your community


Get access to the full package with both national and local discounts, and upgrade with a Gym discount only if you need it!


Use your card just a couple of times to make your money back plus more! Our card holders save on average £40 – £100 a month!


You can buy as an individual or for your team as an employee benefit.


Over 4,000 national rewards, cashback and attraction tickets & up to 40% off Cinema trips.

“We have saved so much and tried new places we hadn’t even heard of! We have a list of places we want to try as a family and couple! Fab card!”



“Only had my card for about 2 months and it’s paid for itself twice over already!
Great concept and great local savings… highly recommend (and not just for Mummys)”



“Only had my card a few hours and it’s already saved me money!! Can’t wait to see where else I can get discounts. Thank you so much.”



“Couldn’t be happier with my discount card. Such a variety of uses. Coffee for me, play dates for mini-me and so many other uses that will come in handy over the year. Will recommend to everyone who loves saving money.”



“One of the best things I have brought! Arrived quickly and the discounts are amazing. Will be recommending to everyone I know.”



“What’s not to love. A card which gives you discounts on everyday places I’d be visiting anyway.”




When you purchase My VIP Card Premium you get access to My VIP Rewards which gets you over 4000 national benefits such as discounted high street store cards, cashback when shopping online, discounted days out at national theme parks like Alton Towers and Chessington as well as up to 40% off at cinemas like Odeon, Showcase and Vue.

View a list of typical national rewards on the home page.

To see how it works watch our video…