About Us

Founded in 2018 by Maddy Alexander-Grout after she suffered from postnatal anxiety and psychosis after the birth of her first child Ben, Maddy was housebound after Ben was born, she was too scared to go out in case something happened to her little boy.

After getting some help Maddy found a group of wonderful mums who understood the pressures of being a new mum and she started to connect with her community a bit more, she quickly realised that she felt better being out of the house but it was all so expensive constantly getting coffee and going to soft play so Maddy started to arrange discounts for her and her mummy friends.

Maddy set up the South Coast’s largest parenting forum “The Southampton Parenting Forum” to help new parents connect and stay on top of their mental health.

Then one sleepless night when she was up with Ben she had the idea to create a discount card that helps people to connect with their community like she had done.

Starting with 80 discounts Maddy made her mark on Hampshire selling My VIP Card to local mums, it quickly became something that appealed to the mass market.

My VIP Card soon became a hit with the residents of Hampshire and when Maddy was made redundant from her corporate job in HR she decided to combine her passion for shopping local with her corporate background to launch the scheme as an employee and member benefit.

Now with over 4,500 ways to save money and growing every day My VIP Card are proud to be the fastest growing local discounts scheme in the UK!

Maddy’s aim is to franchise and for local discounts to be available across the UK by the end of 2020.

My VIP Card is a way for businesses to shout about what they do without spending any money and is a great way for employers to reward, retain and recognise their employees.

We offer free advertising for businesses across the UK! Just sign up to join the VIP revolution!

Our app is due to launch in January 2020! Watch this space for even more ways to shop local and support your community